Appearance

Our outward appearance, hairstyle, clothes, behaviour (like averting a gaze or hand-wringing) indicates a lot to other people without our being conscious about it.

We are not always aware of our hand gestures, facial expressions and body language, and are blind towards the effect ...

• Pay attention to micro details and ask yourself why people react to your product the way they do
• Observe their facial expressions as they try various aspects of your product, and try to spot moments when they're hesitant, confused, excited, etc.
• In those moments, ask open-...

1. Listen actively: pay close attention to the speaker and demonstrate that you're engaged by nodding, making eye contact and providing verbal cues like "I see" or "Go on"
2. Clarify your message: be clear and concise in your message. Avoid jargon or overly complex language
3. Body la...