Observe People Interacting With Products - Deepstash
Observe People Interacting With Products

Observe People Interacting With Products

  • Pay attention to micro details and ask yourself why people react to your product the way they do
  • Observe their facial expressions as they try various aspects of your product, and try to spot moments when they're hesitant, confused, excited, etc.
  • In those moments, ask open-ended questions to better understand not just how they feel but, more importantly, why

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cynthfowl

Public house manager

The idea is part of this collection:

Product Management Essentials

Learn more about product with this collection

Essential product management skills

How to work effectively with cross-functional teams

How to identify and prioritize customer needs

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Conducting Great Interviews

  1. Do not immediately jump to questions focusing on the topic at hand.
  2. Coax, don't hammer. There will be times that the interviewee will have a hard time answering some questions.
  3. Make some questions open ended.
  4. Ask what you don't know.

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