Choice architecture refers to how options are presented to influence decisions. Thaler demonstrated how the design of choices—such as default settings or the order of options—can lead people to make better or worse decisions without realizing it.
“The way choices are presented can have a profound impact on the decisions people make.”
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Richard Thaler’s *Misbehaving* reveals how human quirks and irrational behaviors challenge traditional economics, paving the way for behavioral economics.
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Similar ideas to Power of Choice Architecture
The task of a choice architect is to organize the context in which people make decisions.
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