“Don’t focus on the competition; focus on dominating your industry.”
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Category design is a business strategy in which it focuses on creating a new marketing category instead of creating a "better" product in an already existing category.
Basically, by establishing a new niche that is free of competition, your company has an excellent chance ...
Commit to a niche--but choose the one you can actually win. All the big names in your industry started out by dominating a small space.
What do you want to be known for? What sets you apart from other established influencers in the same space?
A boss focuses decisions on the competition. Leaders stay aware of their competition but operate with a legacy definition in mind. This also supports not making potentially bad decisions at the moment and focusing on ...
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