“Don’t focus on the competition; focus on dominating your industry.”
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Category Design
Category design is a business strategy in which it focuses on creating a new marketing category instead of creating a "better" product in an already existing category.
Basically, by establishing a new niche that is free of competition, your company has an excellent chance ...
Do Your Research First
Commit to a niche--but choose the one you can actually win. All the big names in your industry started out by dominating a small space.
What do you want to be known for? What sets you apart from other established influencers in the same space?
5. Leaders Operate by Their Legacies. Bosses Operate By Their Competition.
A boss focuses decisions on the competition. Leaders stay aware of their competition but operate with a legacy definition in mind. This also supports not making potentially bad decisions at the moment and focusing on ...
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