Category Design
Category design is a business strategy in which it focuses on creating a new marketing category instead of creating a "better" product in an already existing category.
Basically, by establishing a new niche that is free of competition, your company has an excellent chance of dominating it.
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Category creation is an important strategy in modern marketing. It is an innovative business strategy that will create a unique company, an unrivaled product, and an entirely new market space at the same time.
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The 3 Reasons Why Category Design Is an Important Strategy
- When you start a category of your own, you're basically designing your own space. You're not just another game player, you're the innovator of that space. You define it and set the rules of the game. This tactic enables you to attract the perfect audience and get to know your customers befo...
Business Design practices
- Strategic Design: design principles and practices to guide strategy development and implementation towards innovative outcomes.
- Business Model Design: designing or redesigning of an organization’s or division’s business model to create value and prosper.
- Employee Experience ...
Designing A Successful Product Marketing Strategy
For any business to sell its products, it requires having a unique product marketing strategy. The success of any product in the market is directly linked to the product marketing strategy used. With the right product marketing strategy, a company can know its product’s place in the market.
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