Commit to a niche--but choose the one you can actually win. All the big names in your industry started out by dominating a small space.
What do you want to be known for? What sets you apart from other established influencers in the same space?
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For example, brand the content you're creating, whether it's great data (charts, research, infographics, visualizations, etc.), photos, memes, or cool diagrams or workflows.
Think about the tone and style of your content. You need to be intentional in how you develop your personal brand. Simply blogging or showing up on social media doesn't cut it.
That means you're going to have to pay for stuff. Consider:
Many uber-wealthy and successful people have built unique personal brands. But they also did, created, or said remarkable things.
Most people are better off spending time doing something remarkable before building a personal brand. So don't build a personal brand if it isn't time. Do something remarkable first!
Generally, the people who attend a large industry conference will only remember the top 2 % - 5 % of sessions. The rest will be forgotten.
You need to be great. If you aren't reasonably confident that you will be among the top presentations, don't bother.
Don't try to be everything to everyone. Decide what your key message is and stick to it.
Keeping your message focused for your target demographic will make it that much easier to both create content around your personal brand and have others define you.
Social media is an incredibly powerful tool for personal branding.