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5 Unusual Personal Branding Tips

Do Your Research First

Commit to a niche--but choose the one you can actually win. All the big names in your industry started out by dominating a small space.

What do you want to be known for? What sets you apart from other established influencers in the same space? 

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5 Unusual Personal Branding Tips

5 Unusual Personal Branding Tips

https://www.inc.com/larry-kim/5-unusual-personal-branding-tips.html

inc.com

5

Key Ideas

Do Your Research First

Commit to a niche--but choose the one you can actually win. All the big names in your industry started out by dominating a small space.

What do you want to be known for? What sets you apart from other established influencers in the same space? 

Weave Your Brand Into Everything You Do

For example, brand the content you're creating, whether it's great data (charts, research, infographics, visualizations, etc.), photos, memes, or cool diagrams or workflows.

Think about the tone and style of your content. You need to be intentional in how you develop your personal brand. Simply blogging or showing up on social media doesn't cut it.

Go Big at Industry Conferences or Stay Home

Generally, the people who attend a large industry conference will only remember the top 2 % - 5 % of sessions. The rest will be forgotten.

You need to be great. If you aren't reasonably confident that you will be among the top presentations, don't bother.

Invest in Yourself

That means you're going to have to pay for stuff. Consider:

  • Hiring an editor to proofread your content.
  • Hiring a speaking coach.
  • Buying a book that will help you learn a new skill.
  • Hiring graphic design help.

Do something remarkable first

Many uber-wealthy and successful people have built unique personal brands. But they also did, created, or said remarkable things.

Most people are better off spending time doing something remarkable before building a personal brand. So don't build a personal brand if it isn't time. Do something remarkable first!

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Have a focus

Don't try to be everything to everyone. Decide what your key message is and stick to it.

Keeping your message focused for your target demographic will make it that much easier to ...

Be authentic

It's the easy way to have an original personal brand. Pople can see right through a dishonest act and will call you out for it.

It will also make it much easier to manage your personal brand on a daily basis.

Tell a story

If your personal brand isn’t telling a story, you’ve already lost half of your potential audience.

The most effective personal branding strategy these days is to build a true narrative, a story around your brand that your audience can engage with.

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Personal Branding

A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.

Branding yourself

Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values. 

Branding Rule: “Everything counts. Everything that you do either creates and builds your brand or weakens and destroys your brand.”

Focus and Specialize in One Area

It means you have to focus your brand on one area of achievement

You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.

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Leverage Social Media
Leverage Social Media

Social media is an incredibly powerful tool for personal branding. 

  • Your up-to-date profiles can tout your skills and accomplishments for you, without yo...
Focus on Relationships

Don't pressure yourself into thinking that you need to be the center of attention or speak with a large audience.

If you continue to build one meaningful relationship at a time with the people who actually matter to you, by setting up informal meetings or coffee dates, you'll actually end up with a stronger personal brand than those people who fly around networking events engaging in endless conversations about the weather.

Expand Your Qualifications

Expanding your skills and expertise is a surefire way to solidify and improve your personal brand

Once you complete your extracurricular, make sure to post your new certification on your LinkedIn, your resume (if relevant) and your personal website to cash in on the branding payoff.

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Our Image In A Professional Setting
Our Image In A Professional Setting

In a professional setting, our identity is largely governed by the perception of our peers, colleagues and bosses,

Our ‘image’ depends on how they measure the impact of our behaviour and ac...

Our Digital Image

People who want to hire us, invest in our companies or collaborate with us increasingly look at our digital footprints on LinkedIn, Facebook, Google and Twitter to ‘profile’ us.

As we go more and more online, the way we are perceived digitally, in our display pictures, zoom videos, emails and social media provides a mountain of data for humans, and machines to make judgements about our personal and professional attributes.

Working With The Algorithm

As companies and individuals access our digital avatars and make their judgements, we have the ability to curate them and tell them a story that we want them to hear.

We need to understand the algorithms that are formulated to identify signals and patterns, and ‘hack’ them to our advantage.

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Improve Your Resume
Improve Your Resume

Most people use powerful action-oriented verbs, and short sentences highlighting their accomplishments in their resumes and LinkedIn profiles.

Bullet points and buzzwords do not rin...

Storify Your Resume

Instead of spilling words with no head or tell, try to incorporate compelling before-and-after stories in your resume.

Your Hero's Journey can include your earlier companies (when you were a fresher), the challenges you faced and how you overcame them. You can add how the organizations are better because of you and can elaborate when needed, using bullet points.

Compelling Tales Of You

Hiring managers and recruiters will be reading your stories about your accomplishments in a story format, instead of a bulletin board.

They will see what you have done (and how) and what you can do for them. You can sell your skills by writing a compelling story, preferably non-fiction.

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The protagonist in your life

One very good reason to mix the personal with the professional is that if you are intentionally living a life of authenticity, then they already are linked. 

Learn from tho...

The personal and the professional

People don’t trust faceless corporations. They trust people. And intersecting your personal and business brands gives an invaluable human touch.

  • Through a platform like LinkedIn, you are shown as a part of your organization (or industry) but your personal profile still stands distinct and is recognizable as your own personal brand.
  • Twitter is another network where the personal and professional mix. 
Seth Godin

"Making promises and keeping them is a great way to build a brand."

Seth Godin
Offer proof 

You may excel as a project manager, marketer, scientist or astronaut but would anyone know?

Sharing specific examples of some challenges you’ve faced, and what resulted from your efforts builds your credibility.

Eliminate superlatives
Statements like “successful,” “accomplished,” and, “dedicated,” to name a few, are empty words. Don’t take up precious space or time bandying them about.

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