“Blue ocean strategy is not about being first to market. Rather it’s about being first to get it right by linking innovation to value.”
W. CHAN KIM
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Find a short Summary here - https://thetometreasure.blogspot.com/2024/08/blue-ocean-strategy-by-w-chan-kim.html
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“Blue ocean strategy is not about finding a better or lower-cost solution to the existing problem of an industry. Instead, it is about redefining the problem itself.”
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The peculiarities of the Southern Ocean
The Southern Ocean has a few characteristics that make it stand out from the other 4 oceans:
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First of its Kind
If a product is being launched in the market that is new and does not have competition, then launching it with bare minimum features is the right way.
MVP (Minimum Viable Product) strategy does not work for a generic product.
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