“Blue ocean strategy is not about being first to market. Rather it’s about being first to get it right by linking innovation to value.”

“Simply put, there is no substitute for meeting and listening to dissatisfied customers directly.”

“A focus on the competition too often anchors companies in the red ocean, and puts the competitors, rather than the customer, at the core of strategy.”

“Blue ocean strategy is not about finding a better or lower-cost solution to the existing problem of an industry. Instead, it is about redefining the problem itself.”

“An effective blue ocean strategy has three complementary qualities: focus, divergence and a compelling tagline.”

“A thriving blue ocean strategy is built on more than differentiation and low-cost in its value proposition. It must align value, profit, and people propositions so that each reinforces the others.”

Find a short Summary here - https://thetometreasure.blogspot.com/2024/08/blue-ocean-strategy-by-w-chan-kim.html

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents—now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: •	A new preface by the authors: Help! My Ocean Is Turning Red •	Updates on all cases and examples in the book, bringing their stories up to the present time •	Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

Tome Treasure Treasure's Key Ideas from Blue Ocean Strategy, Expanded Edition
by W. Chan Kim, Renee Mauborgne

W. CHAN KIM

W. CHAN KIM

W. CHAN KIM

W. CHAN KIM

W. CHAN KIM

W. CHAN KIM

Different Perspectives Curated by Others from Blue Ocean Strategy, Expanded Edition

Discover Key Ideas from Books on Similar Topics

Tome Treasure Treasure's Key Ideas from Blue Ocean Strategy, Expanded Editionby W. Chan Kim, Renee Mauborgne

W. CHAN KIM

W. CHAN KIM

W. CHAN KIM

W. CHAN KIM

W. CHAN KIM

W. CHAN KIM

Different Perspectives Curated by Others from Blue Ocean Strategy, Expanded Edition

Discover Key Ideas from Books on Similar Topics

Tome Treasure Treasure's Key Ideas from Blue Ocean Strategy, Expanded Edition
by W. Chan Kim, Renee Mauborgne