“Simply put, there is no substitute for meeting and listening to dissatisfied customers directly.”
W. CHAN KIM
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Find a short Summary here - https://thetometreasure.blogspot.com/2024/08/blue-ocean-strategy-by-w-chan-kim.html
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Keeping the consumer dissatisfied
In a 1929 article called "Keep the Consumer Dissatisfied," the general director of General Motors Research Laboratories stated that there is no place anyone can sit and rest in the road of progress. "It is a question of change, change all the time."
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