Habits drive a significant portion of our decisions. Once a behavior becomes a habit, it’s challenging to change, making it a powerful force in consumer behavior.
“Habits are automatic responses that guide much of our daily behavior without conscious thought.”
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Similar ideas to The Role of Habit in Consumer Behaviour
Habits are programmed human behaviors with little or zero conscious thought. Habits free our minds to other things, but our behavior isn’t always on autopilot. There are many tasks that require concentration, deliberation, and effort, and cannot be simply fed in the brain as an automatic habit.
Our habits are driven by a 3-part loop in sequence: trigger (the stimulus that starts the habit), routine (the doing of the habit and behaviour itself) and reward (the benefit associated with the behaviour).
Each repetition of this behavior pattern, it becomes...
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