Clean up your digital footprint

You can really turn off a company with your digital footprint. Google yourself. Check your public social media feeds. Clean up what needs attention and start posting content that shows how knowledgeable and forward-thinking you are. A curated digital footprint creates instant credibility.

Port your network online. Follow employees at the companies you're targeting, and interact appropriately with them. It will offer social proof, a key principle of persuasion.