Building an audience: Quality over Quantity

Would you rather have 100k random followers or the influential Davos crowd? Tim Ferriss asks this thought experiment to underline the importance of the quality and status of your followers instead of just the number of followers.

When it comes to marketing, it's not about the size of the crowd, it's about the influence and status of your followers. That's why it's crucial to strategically choose your target audience as the type of content you put out will attract a certain type of person.