James Clear doesn't sell habits, but a feeling of self-control. Dana White of UFC doesn't sell fights, he sells "holy shit" moments.Consumers don't buy features. It's all about the vibe. The feelings. Give people a vibe once, they will check you out a second time. Give them a vibe again and you may have a customer. Give them a consistent vibe over years and you have a fan for life.So when you are starting, pick the vibe first. It will influence the content more than anything.

Don't Sell a Thing, Sell a Feeling

You don't wanna be well-known. You should want to be known well. That's when people search for you, subscribe to you, buy from you etc... Think about your image in terms of the 5Ds:<ol><li class="ql-align-justify">Done: What have I done? People should know about your track record.</li><li class="ql-align-justify">Deliver: What do you offer people if they pay attention to you?</li><li class="ql-align-justify">Do: What do I do for work? What are my hobbies?</li><li class="ql-align-justify">Dreams: What are my goals? Why am I doing what I am doing?</li><li class="ql-align-justify">Dork Out: What's your nerd passion? What are you collecting?</li></ol>There is no such thing as too long. Only too bYoring.

5D's

You can apply the questions above to any topic and you have a framework to come up with stories on any topic:ex: Take the topic of "Jobs": What was my first job and what did I learned from it? What about the one I am doing now? How about the best job I've ever had? You are not gonna believe the worst job in my life. Let me tell you about my weirdest job ...Apply these to any topic and you will come up with a pipeline of personal stories.

First, Last, Best, Worst, Weirdest

The Internet is a geography vaporizer. Before the internet your obsesions, your weird interest etc would have labelled you a weird nerd. But on the Internet, you can find an audience for your detailed, in-depth, over the top obsessions.Don't shy from whatever makes you stand out. Crank up your inner nerdness.

Find your inner nerd

There is no such thing as too long. Only too boring.

Do not create content with the expectation of immediate success. Focus on creating a high-quality and binge-worthy show for the future.Pay more attention to the quality of the content rather than just the initial views. If you focus on numbers from the beginning, you may become discouraged and give up. Instead, aim to make each piece of content better than the last. Consistency is key to achieving success.

Build Your Netflix Binge-Worthy Show

Would you rather have 100k random followers or the influential Davos crowd? Tim Ferriss asks this thought experiment to underline the importance of the quality and status of your followers instead of just the number of followers.When it comes to marketing, it's not about the size of the crowd, it's about the influence and status of your followers. That's why it's crucial to strategically choose your target audience as the type of content you put out will attract a certain type of person.

Building an audience: Quality over Quantity

Shaan Puri shares some of his marketing insights for building a small "attention empire" from scratch.

Episode 620: Shaan Puri ( https://x.com/ShaanVP ) breaks down the 9 lessons he’s learned while building an audience. —Show Notes: (0:00) Intro(2:17) Forget the numbers(6:11) Find your inner nerd(9:57)Build a magnet(10:40) First, Last, Best, Worst, Weirdest(12:40) The thing I wish I knew earlier(15:53) No such thing as too long(16:18) A+ content with C- delivery(17:58) Create a binge bank(18:32) People don’t want information(19:55) Be so good they can’t ignore you—Get our business idea database here https://clickhubspot.com/mfmCheck Out Shaan's Stuff:Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherdMy First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

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Sam Parr and Shaan Puri brainstorm new business ideas based on trends & opportunities they see in the market. Sometimes they bring on famous guests to brainstorm with them.

Find your inner nerd

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