It's important to really understand what customers compare your solution with, because that's the yardstick they use to define “better. Think of your product as a fishing net. You have a theory that your net is good for catching grouper, but you haven't fished with it yet so you aren't certain what you might catch.
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"Obviously Awesome" reveals how mastering product positioning can make or break your business, guiding you to stand out in a crowded market with clarity and confidence.
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You need to continuously get feedback from existing customers and improve your product. It is equally important to talk to people who were your customers in the past and understand what turned them away.
Collect the voice of the customers at risk.
This will help you be aware of many important things including the reason your customer bought your product, why they stuck around, and what made them cancel. The following methods and campaigns can be used to learn more about your customers:
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