Talking to your customers

• Companies have two customers: the people you sell to and your employees.
• Direct, raw, unfiltered feedback from customers is much better than reports from within the company.
• When customers reach out, and they know they're heard and that their feedback will improve the product...

People who are continuously seeking feedback are the ones who get the best at it for saying: "What am I missing here? What have I not told you? Am I filling you in consistently?"

Those who are hungry for feedback are the ones who will improve most consistently.

• Understand customer needs deeply. Prioritizing customer experience begins with a deep understanding of their needs and preferences. Steve Jobs emphasizes starting with the customer to ensure a successful product. How can you better understand your customers’ needs tod...