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Metrics Versus Experience

Things That Cannot Be Measured

Certain things cannot be measured just by the number of likes and shares.

The way a product is designed, how simple and intuitive it is, the consumers trust in the product, their love and hate towards it, how they interact with other products, and how they use it as time passes.

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Metrics Versus Experience

Metrics Versus Experience

https://medium.com/the-year-of-the-looking-glass/metrics-versus-experience-a9347d6b80b

medium.com

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Key Ideas

Value In Numbers

  • Doing something people find valuable should be able to push your metric scores up, as a by-product. This is the real-world proof of quality in this age.
  • Similarly, if we do something, and the metrics go down, it’s a clear indication the action was wrong, no matter how right it seemed.
  • Numbers speak and provide a clear and tangible ‘score’ to rally a team around.

Pitfalls Of Metrics

Just like statistics, anything with numbers can be selective honesty.

  1. If the click-through-rate or the percentage of people clicking on your ad is increased, does it mean better earnings? It won’t work if the ad is just a false click-bait.
  2. If people spend less time on your app, does it mean it is a failure? That can also mean it gets the job done fast, and depends on what your app is supposed to do.
  3. Certain metrics provide information that is irrelevant or disposable, wasting our time.

Things That Cannot Be Measured

Certain things cannot be measured just by the number of likes and shares.

The way a product is designed, how simple and intuitive it is, the consumers trust in the product, their love and hate towards it, how they interact with other products, and how they use it as time passes.

When Metrics Fail

  • Adding new features makes the metrics go up, but it fails when we keep adding newer features, making the application bloated.
  • The brand power, of big brands like Apple or Nike, is hard to track on mere numbers, and the goodwill or trust they enjoy due to their past work is hard to put down in metric numbers.
  • Current behaviour cannot accurately predict future behaviour due to the inherent complexity and unpredictability of where technology and consumer preference goes.

Rules For Great Metrics

  1. Use retention as a way to assess your market-product fit, as it tells you how valuable the customers find your product after they stop using it.
  2. Understand the steps your customers have to take to get to your product, and if you can eliminate extra steps.
  3. Focus on key data, and do not waste time on unimportant metrics.
  4. Ask yourself what information you want from the customers to increase sales.
  5. Understand the metric goals clearly, not just on face value.
  6. Use counter-metrics to stress-test your figures.
  7. Pair your hard data with qualitative research like usability testing, focus groups and surveys.

SIMILAR ARTICLES & IDEAS:

Peter Drucker
“You can’t manage what you can’t measure.”
Peter Drucker
Discover Your Values

Being able to achieve a success metric is hard, but knowing which metric to achieve is even more important. Discover what you value and choose your own metrics for success, otherwise, your environment will dictate it for you, which could be unfulfilling for you.

Work towards your own idea of success and don’t let “FOMO” make you feel like a failure because you’re not meeting someone else’s metrics for success.

Peter Drucker
Peter Drucker
“There is nothing quite so useless as doing with great efficiency, something that should not be done at all.”

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Measuring Productivity: Input vs. Output
Measuring Productivity:  Input vs. Output

There are two extremes of evaluating productivity: Input vs. Output

  • Input: The salaryman works long hours and is mostly judged on input. The person is judged by his ...
Only Judging Outputs

Some consultants are paid when the company profits go up, but no money is owed when there is no profit.

But, early management theorists noticed just having a consultant made people work harder. A consultant can make a fortune, even though the advice is worthless. The problem with the pay-for-results consultant is that the payment comes too soon. An extended period could give better insight.

Big-Picture and Fine-Grained Detailed

A dimension in measuring productivity is looking at the big picture or fine-grained details.

  • The big picture: Looking back over the years, how much difference did it make?
  • Fine-grained means adding up the hours worked, which gives an immediate measure of progress.

But there is a trade-off. The big picture is slow to measure and may only be visible in the long run.

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Personal & Individual OKRs (Objectives and Key Results)
Personal OKRs are for your personal life, individual OKRs are for performance tracking at work.
Why Use Personal OKRs?
We all want things from life, but life wants things from us too.
  • How do you accomplish the things that are important to you, but aren’t urgent? 
  • How do you move forward when life is screaming at you to focus on now?
From Goal setting to Goal achieving.

  • First, Close Out the Last Quarter with Learning. Take the last week of the quarter to grade last quarter’s OKR set. Reflection is the key to accelerated learning.
  • Will you Explore or Exploit Next Quarter?How much time should you spend exploring new possibilities, and how much exploiting ones you have proven work?
  • Focus on Won’t Get Done. OKRs for things you’re worried you’re NOT going to do, not for tracking things you will.

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Self-esteem to measure success
During the 1960s, psychologists started studying what made some people more successful than others. They believed the answer to be self-esteem.

Self-esteem was a measurement of ...

Promoting self-esteem

The theory is that if everyone has high self-esteem, then everyone will be successful and live a happy life. If a society was inoculated with high self-esteem, it would end poverty, crime, and violence.

But, one should take into account that high self-esteem could be the result of success, not necessarily the cause. Also, thinking that only one thing can explain how to be successful, is probably naive.

Self-esteem and success

There’s actually very little correlation between self-esteem and success.  Research on self-esteem strongly correlates with how good people feel, in general

Self-esteem is complex and can be a good or a bad thing, depending on what is measured. 

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Reasons you’re on your phone
Reasons you’re on your phone

Our phones, especially social media apps, may drain our time and energy. Scrolling often starts when you're responding to a message, reading an article, or looking at a few pictures. Then, four...

Consider posting less

If you find yourself posting a lot, ask what specifically you're seeking and if there are other ways that would leave you feeling better.

It's worthwhile to consider what you are posting to the world. Posting stories, tweeting, and messaging lead to back-and-forth responses that glues you to your feeds.

Use your phone for its main purpose: calling people

Even if you love a good text conversation, it might mean that you are more online than you otherwise might be.

One solution is to treat your phone like a phone. If you feel uncomfortable phoning, consider informing your friends that you will start calling more often, so they don't assume the worst when they hear your voice.

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The "fresh start" effect
The "fresh start" effect

The fresh start effect is defined as the feeling all individuals know at the beginning or end of an experience, week etc. It says that people are better at tackling their goals when they st...

Keep track of your performance

In order to reach your goal, learn to rely on performance metrics, in order to understand where exactly you stand in terms of performance. To allow a successful tracking of personal progress:

  • Define a deadline
  • Use a simple system to track your progress
  • Ask for help from a trustworthy person if you cannot do it yourself.*
Think big

After a period of success, you most certainly want to keep doing the things in the same way, as it has allowed you to achieve everything that was on your list, rather than starting all over again.

In order to make sure that it does happen like this, consider making a visual that can enable you to go over your past progress while keep your motivation alive or keeping track of your progress by means of monthly reports.

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Taking off

Startups take off because the founders make them take off.

Generally, startups take a push to get them going. Once they are on the track, they will usually keep going, but there is a s...

Recruiting users

Nearly all startups have to recruit their users manually. You can't wait for users to come to you. You have to go out and get them.

  • At least one founder will have to spend a lot of time on sales and marketing. Don't succumb to shyness and laziness.
  • Even if numbers may seem small at first, don't underestimate the power of compound growth. 
  • At some point, growth has to slow down. If the market exists, you can gradually switch to less manual methods.
Initial vulnerability

Almost all startups are vulnerable initially, like a newborn baby. It's harmless if know-it-alls dismiss your startup. Thinking "there's no way this tiny creature could even accomplish anything" is faulty thinking.

The danger is when you dismiss your startup yourself and fail to see the full potential of what you're building.

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Objectives and Key Results (OKR)
Objectives and Key Results (OKR)

The Objective is qualitative, and the KR’s (most often three) are quantitative.

They are used to focus a group or individual around a bold goal. The objective sets a goal for a set per...

Objectives

Your objective defined in a single sentence should be:

  • Qualitative and inspirational. The objective is designed to get people jumping out of bed in the morning with excitement.
  • Time-bound. You want it to be a clear sprint toward a goal, doable in a month or a quarter.
  • Actionable by the team independently. Your Objective has to be truly yours, and you can’t have the excuse of “marketing didn’t market it.”
Key Results

Key results take all that inspirational language and quantifies it.

You create them by asking a simple question “how would we know if we met our objective?”

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The Mind And The Body
The Mind And The Body

Neuroscience says our brain has 86 billion neurons, linked in various ways, making trillions of connections. These neuron connections are getting converted into electrical signals, making a network...

Dualism: Ghost In The Machine

The mind-body paradox, also called the mind-body problem by philosophers, can be understood if we take our human mind as a non-physical entity, outside the physical world of the body and the brain itself.

The mind, with all its feelings and experiences, exists as a spiritual phenomenon and controls the body like a drone pilot controls the drone. This view is known as Dualism.

The Materialist Way

Science has done a great job observing, dissecting and manipulating physical materials (matter) and seems to think the materialist method is the best way to go for the mysteries of the brain. It does not take a good view of the dualism theory, where the soul (residing in our brain) controls the body.

The problem is that by only studying the matter, science has always excluded and neglected consciousness.

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