Asking Questions provides a comprehensive overview of the principles and practices involved in questionnaire design.
It covers various aspects of question formulation, from understanding the social context of question asking to the technicalities of recording responses.
This book is essential for anyone seeking to improve their skills in designing effective surveys and questionnaires.
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The book Asking Questions by Norman M. Bradburn, Seymour Sudman, and Brian Wansink is a definitive guide to designing questionnaires for market research, political polls, and social and health surveys. It is a valuable resource for researchers, marketers, and anyone involved in collecting systematic information through surveys.
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