Looking for a book that offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results? Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies.

Essentials of Marketing Research: Putting Research Into Practice by Kenneth E. Clow and Karen E. James

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32 reads

Self-employment as a service provider can allow you to work on your terms in your preferred location and enjoy a healthier, more relaxed, and more satisfying lifestyle.

Consulting, Contracting and Freelancing: Be Your Own Boss

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340 reads

Barbara Stanny's "Secrets of Six-Figure Women" explores the mindset and strategies of women who have achieved financial success, earning six-figure incomes or more.

Secrets of Six-Figure Women

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701 reads

In today's gig economy, many millennials are looking to build sustainable freelance careers that allow them to work flexibly and pursue their passions. Pyjama Profit provides a practical guide for developing in-demand skills and launching a successful freelance business.

Pjama Profit: The Millenial’s Guide to a Sustainable Freelance Career

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2.96K reads

This book explores innovative approaches to qualitative research in education, focusing on post-qualitative methodologies that challenge traditional assumptions and push the boundaries of research practices. It provides a platform for early career researchers to showcase experimental and theoretically rich work.

Post-Qualitative Research and Innovative Methodologies

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15 reads