The Social Context of Asking Question
- The precise wording of questions is crucial for obtaining accurate responses, as even small changes can significantly impact the answers given by respondents.
- Understanding the context and potential ambiguities in language is essential to avoid miscommunication and ensure that questions elicit the desired information.
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The book Asking Questions by Norman M. Bradburn, Seymour Sudman, and Brian Wansink is a definitive guide to designing questionnaires for market research, political polls, and social and health surveys. It is a valuable resource for researchers, marketers, and anyone involved in collecting systematic information through surveys.
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