Asking Threatening Questions About Behavior
- Techniques such as self-administered questionnaires and randomized responses can help reduce the perceived threat of sensitive questions and improve the accuracy of responses.
- Embedding threatening questions within a list of less threatening topics can decrease their perceived importance and encourage honest responses.
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The book Asking Questions by Norman M. Bradburn, Seymour Sudman, and Brian Wansink is a definitive guide to designing questionnaires for market research, political polls, and social and health surveys. It is a valuable resource for researchers, marketers, and anyone involved in collecting systematic information through surveys.
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