Asking Questions that Evaluate Performance
- Performance evaluation questions should be specific and use clear criteria to ensure that respondents understand the basis for their evaluations.
- Consider using scales or rating systems to quantify performance assessments and facilitate comparison across respondents.
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The book Asking Questions by Norman M. Bradburn, Seymour Sudman, and Brian Wansink is a definitive guide to designing questionnaires for market research, political polls, and social and health surveys. It is a valuable resource for researchers, marketers, and anyone involved in collecting systematic information through surveys.
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