Asking Standard Demographic Questions
- Demographic questions should be straightforward and use standardized categories to ensure comparability across surveys.
- Consider the cultural and regional context when designing demographic questions to ensure relevance and accuracy.
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The book Asking Questions by Norman M. Bradburn, Seymour Sudman, and Brian Wansink is a definitive guide to designing questionnaires for market research, political polls, and social and health surveys. It is a valuable resource for researchers, marketers, and anyone involved in collecting systematic information through surveys.
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