Organizing and Designing Questionnaires
- The organization of a questionnaire can influence response rates and data quality; start with less sensitive questions to build rapport.
- Use a logical flow and clear instructions to guide respondents through the questionnaire, minimizing confusion and fatigue.
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The book Asking Questions by Norman M. Bradburn, Seymour Sudman, and Brian Wansink is a definitive guide to designing questionnaires for market research, political polls, and social and health surveys. It is a valuable resource for researchers, marketers, and anyone involved in collecting systematic information through surveys.
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