Asking Questions by Norman M. Bradburn, Seymour Sudman, and Brian Wansink is an invaluable resource for anyone involved in survey research.
Offering practical guidance on questionnaire design and question formulation, this book helps researchers gather accurate and meaningful data. Whether you are a novice or an experienced practitioner, this book provides the tools and insights needed to ask the right questions and obtain reliable information.
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The book Asking Questions by Norman M. Bradburn, Seymour Sudman, and Brian Wansink is a definitive guide to designing questionnaires for market research, political polls, and social and health surveys. It is a valuable resource for researchers, marketers, and anyone involved in collecting systematic information through surveys.
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