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The importance of customer feedback
How to improve customer experience
Why Is A/B Testing Important?
- When you see what types of content your audience responds to, you gain insight into who your audience is & what they want.
- A/B tests help to increase conversion rates. Knowing what works gives you data that helps you streamline the conversion process.
- It’s hard to predict what type of content people will respond to. Testing regularly helps you stay ahead of changing consumer behavior.
- When visitors see content they like, they stay on your site longer. Testing to find the type of content your users like will help you create a better site — and one that users want to stay on.
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Can I Test More than One Thing at a Time?
Testing more than one thing at a time, such as headlines and calls to action, is called a multi-variate test, and is more complicated to run.
You’ll also need to consider how your systems can handle split tests as well as have staff on hand able to analyze multiple results and compile the ...
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What Is A/B Testing?
A/B testing is a marketing strategy that pits two different versions of a website, advert, email, popup, or landing page against each other to see which is most effective.
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How Does A/B Testing Work?
A/B testing works by randomly showing two versions of the same asset (ad, website, pop-up, offer, etc.) to different users. The random part is important because this provides more accurate information without skewing the results.
One version is the “control” group, or the version already i...
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How Do You Plan an A/B Test?
Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.
If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:
- headlines
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A/B Testing Checklist to Get Started
- Decide what feature you want to test.
- Create two versions of the same ad, landing page, app, etc.
- Decide how long your test will run. I suggest at least two weeks, but it may be longer or slightly shorter depending on your traffic and industry.
- Choose a testing tool t...
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A/B Testing: Definition & How it Works
A/B testing is used to find the best marketing strategies. It is be used to test everything from website copy to sales emails. This allows you to find the best-performing version of your campaign before spending your entire budget on one that don’t work.
While A/B testing is time-consuming...
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Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
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The Importance of Content Intelligence
A lot of marketers use content marketing in order to communicate with the audience and draw them in. The benefits include:
- Generating a deep understanding of your target audience and what they like based on data and analysis
- Helps you to create content that is centered around y...
How Do You Plan an A/B Test?
Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.
If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:
- headlines
Why Are Meta Descriptions Important?
Meta tags (including meta descriptions) are used by the Google algorithm, which helps determine what pages should rank well for certain keywords.
If you’re using meta descriptions properly, you have an opportunity to add a meta tag that isn’t in your content.
Meta descriptions help:
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