Why Is A/B Testing Important?
- When you see what types of content your audience responds to, you gain insight into who your audience is & what they want.
- A/B tests help to increase conversion rates. Knowing what works gives you data that helps you streamline the conversion process.
- It’s hard to predict what type of content people will respond to. Testing regularly helps you stay ahead of changing consumer behavior.
- When visitors see content they like, they stay on your site longer. Testing to find the type of content your users like will help you create a better site — and one that users want to stay on.
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How Do You Plan an A/B Test?
Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.
If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:
- headlines
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