Marketing isn’t a one-and-done process. Continually test different strategies, measure their effectiveness, and refine your approach based on what works best.
“Marketing is about constant improvement—test, learn, and iterate.”
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Similar ideas to Necessity of Testing & Iteration
Part of the copywriting process is figuring out what resonates with your prospects. Always A/B test your copy.
Don’t test drastically different versions of your copy. Test one or at most two element changes & see which drives the most conversions.
Then test again wit...
A/B testing is used to find the best marketing strategies. It is be used to test everything from website copy to sales emails. This allows you to find the best-performing version of your campaign before spending your entire budget on one that don’t work.
While A/B testing is time-consuming...
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