Testing Your Copies

Part of the copywriting process is figuring out what resonates with your prospects. Always A/B test your copy.

Don’t test drastically different versions of your copy. Test one or at most two element changes & see which drives the most conversions. 

Then test again with the most successful version.

Elements to consider testing:

• POV: “You can save” vs “Save now"
• Button copy: “Buy Now”/“Get your free account”/ “Sign up"
• Headline: Focus on different features or pain points
• Format: Bullet points vs numbered lists
• CTA: What drives consumers to take action? Test multiple CTAs to see what works best.