Looksmaxxing

Looksmaxxing, and its variants Looksmaxx and Looksmaxxer, is a slang term based on the aesthetic concept of Lookism and the suffix -maxxing, in accordance with maximizing one's physical appearance for real-world benefits. 

• this word originated in the year 2015 mostly being used in online incel forums especially on 4chan and Reddit with the idea that, if a person looks more attractive they're able to improve their social status.
• It exploded in popularity at the beginning of 2015 mostly being used in ironic ways with many memes around it being created in the process.