Addiction is rooted in the brain’s dopamine system. Overconsumption of pleasurable stimuli—whether substances, food, or behaviors—leads to addiction by rewiring the brain’s reward pathways and intensifying cravings.
“Addiction hijacks the brain’s natural reward system, making us chase pleasure to the point of pain.”
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Discover how to balance pleasure and pain to reclaim control in a world of constant dopamine hits.
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It rewards our enjoyable experiences (eating tasty food or doing fun things), Motivates us to repeat these behaviors by creating a feeling of pleasure forming addictive patterns.
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