So Much Depends on Reputation – Guard It with Your Life

• You must work to establish a reputation for one outstanding quality, whether generosity or honesty or cunning
• If your reputation is stained, it is wise to associate with someone whose image is counteract with your own

Generally, gossiping has a bad reputation. It is called the faceless demon that breaks hearts and ruins careers. It is also termed as the three-pronged tongue that kills the teller, listener, and the person being gossiped about, all at once.

If you are asked why you believe in, for instance, the big changes in climate, you might answer that:

• You trust the reputation of scientific research and believe that peer-review is a reasonable way of sifting out 'truths'. 
• You trust newspapers, magazines or TV chann...