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After you're confident you've uncovered all objections, address the most important objection first. Once you work through the greatest barrier to moving forward, other concerns may no longer matter as much to the buyer.

You should do your best to resolve their issue right away if possible....

• Identify the feeling. Anger? Grief? Sadness?
  
• Go ahead and cry if you need to. No shame. It’s healthy.
  
• Identify what you could have done better.
  
• Forgive yourself and other people involved.
  
• Tell somebody close to you how you feel.
  
• Don...

No matter how much enthusiasm we have for the goals, taking on even just two habits at once is setting ourselves up for failure, because greatly increases the difficulty of sticking to it.

Pick only one habit to change and devote a...