Taking calculated risks is essential for success. Branson advises trusting one's instincts and being prepared for failure, as it is part of growth. Keeping promises and maintaining integrity are critical in both personal and professional life.

Being bold is different from being a gambler. While it is necessary to take risks in life. You must calculate risks before taking them. It is better to be safe than sorry, and all or nothing odds may demonstrate your foolishness. In most businesses, success depends on knowing what to go for and what to ignore.