"We can only see what we are prepared to see."
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Crack Your Brain’s Code
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We can’t always control what happens to us in life when big moments come around. We can control how prepared we are.
When high-stakes situations arise, planning for success is key.
We can only get good at chess by loving it.
Every game should teach you something. Play people better than you and be prepared to lose. Then you will learn.
Who they are, what they want, what motivates them. Only then can you tailor your messages appropriately.
You also need to be prepared for the fact that your audience is changing and evolving. Don’t assume that the communication strategies that worked well two years ago will still ha...
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