3. Narrow Your Topics

Focus on an intentionally narrow market. It's like keeping a fire contained at first to get it really hot before adding more logs.

• Find out if there is a subset of the market in which you can get a critical mass of users quickly.
• Build something for yourself and your friends, w...

Use a systematic approach to eliminate as many explanations as possible through falsification.

• Collect the available information.
• Check the facts for accuracy and relevancy.
• Connect the dots. Do differe...

1. Topic Clusters: Create a ‘pillar’ page that roughly covers a general topic, & usually targets a high-volume keyword; & Several ‘cluster’ pieces of content that focus on specific, long-tail keywords.
2. Determining Your Pillar Topics: Think about topics as they relate to your product or ...