Step 2. Identifying Your Core Blog Topics
- Topic Clusters: Create a ‘pillar’ page that roughly covers a general topic, & usually targets a high-volume keyword; & Several ‘cluster’ pieces of content that focus on specific, long-tail keywords.
- Determining Your Pillar Topics: Think about topics as they relate to your product or service. Review your product’s value proposition and persona portrait. Merge your audience's challenges with your product solutions to find a topic.
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Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
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How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
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Step 4. Filtering and Grouping Your Topics
- Filtering Keywords by Keyword Volume & Difficulty: focus on keywords with highest volume & lowest difficulty/competitiveness
- Grouping Keywords by Topic Clusters: Tie each keyword to a general pillar topic. During filtration & grouping, you may come across a general/popular topi...
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