Apologies are not about right and wrong
They're about taking responsibility for unintentionally (or even intentionally) hurting someone emotionally or physically.
You apologize less because of you and your crime, but because of its effects on someone, usually someone you say you care about.
The only time to apologize is when you’re genuinely remorseful.
Avoid any apology that is forced. The person you are apologizing to will pick up on your insincerity, causing further feelings of distrust.
An apology is one of the most profound interactions two human beings can have with one another.
Research by Lazare and others suggests effective apologies—meaning those that are accepted by an offended party—all tend to share a set of underlying features.
Apologies bring us face-to-face with the fact that we have something to apologize for, triggering a sense of guilt and shame.
Saying sorry puts one’s shameful behavior out there. That’s why transgressors often view an apology as threatening to their self-image and consequently hesitate to offer one.
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