Goggins emphasizes the importance of having people around you who will push you to be your best, not those who enable laziness or make excuses. Surrounding yourself with driven individuals keeps you accountable and motivated.

10. Accountability Partner: Surround Yourself with the Right People

Goggins teaches that our mind often limits us before our body does. He believes we can push far beyond our perceived limits if we train our minds to endure discomfort. The key is embracing pain and hardship as a way to grow stronger.

1. Master Your Mind: Mental Toughness is Key

If you’re not growing, you’re dying.

One of Goggins’ key practices was standing in front of the mirror and calling out his weaknesses. By being brutally honest with yourself, you take the first step towards self-improvement. This is what he calls the “Accountability Mirror.”

3. Accountability Mirror: Be Honest with Yourself

Goggins used visualization to mentally prepare for challenges. He would visualize every detail of the pain and obstacles, and how he’d overcome them. This mental practice set him up for real-world success.

5. The Power of Visualization: See the Success

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Goggins believes the moment you stop pushing, you stop growing. He advocates constantly setting new goals, facing new challenges, and getting out of your comfort zone, no matter what stage of life you’re in.

9. Stay Hungry: Never Settle for Comfort

You are the average of the five people you spend the most time with

Adversity causes some men to break; others to break records.

Success is not final, failure is not fatal: It is the courage to continue that counts.

The more you practice, the better you get, the more freedom you have to create.

Just like you can toughen your hands by callousing them, you can also callous your mind. Goggins suggests repeatedly facing fears, discomfort, and challenges to build resilience over time. The more you endure, the tougher you get.

4. Callous Your Mind: Toughen Up Through Repetition

Now is the time to stop holding yourself back and push beyond your limits! 💪🚀Can’t Hurt Me by David Goggins will give you the mindset and tools to overcome any obstacle and unlock your true potential. 🧠🏆🚀 Don't wait—start building unbreakable mental toughness today!📖Grab your copy now:🌍 For International Readers: <a href="https://amzn.to/4h0jOPx">Click here</a>🇮🇳 For Indian Readers: <a href="https://amzn.to/4h3AMwo">Click here</a>It's time to conquer your fears and become unstoppable! 🌟

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Goggins talks about “taking souls,” which means doing so much more than expected that it demoralizes your competition. Whether it’s a grueling race or a tough assignment, outperforming others fuels your own momentum and pushes you to new heights.

7. Taking Souls: Outwork Your Competition

You have power over your mind – not outside events. Realize this, and you will find strength."

Imagination is everything. It is the preview of life’s coming attractions.

The only way to do great work is to love what you do.

Goggins created a mental "Cookie Jar" filled with his past successes and moments of pride. Whenever he faced self-doubt or fatigue, he’d reach into this jar and remind himself of all the times he had already overcome adversity.

6. The Cookie Jar: Remember Your Wins

Goggins faced physical and mental challenges from childhood poverty to heart defects. Instead of letting these obstacles defeat him, he used them as fuel to push even harder. What held him back became his driving force.

8. Turn Weakness into Strength: Adapt and Overcome

You cannot change what you refuse to confront.

It always seems impossible until it’s done.

Goggins introduces the "40% Rule," which states that when your mind tells you to quit, you’ve only reached 40% of your potential. This mindset helped him endure extreme challenges, from Navy SEAL training to ultra-marathons.

2. The 40% Rule: You're Capable of Much More

10 unstoppable mind hacks from David Goggins to crush limits and level up!

New York Times Bestseller Over 2.5 million copies sold For David Goggins, childhood was a nightmare - poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him The Fittest (Real) Man in America. In this curse-word-free edition of Can't Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.

Understand yourself and those around you.

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Psychology

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Motivation & Inspiration

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Mental Health

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Problem Solving

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Books

David Goggins is an American ultramarathon runner, ultra-distance cyclist, triathlete, public speaker, and author. He is a retired United States Navy SEAL member who served in the Iraq War.

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