Outsourcing Market Research Firms
- Full-service agencies can handle various research types, including focus groups, interviews, and different survey methods. They design the study, collect and analyze data, and generate reports.
- These firms maintain panels and databases, making it faster and cheaper to reach specific target audiences.
- Sample aggregators leverage their industry knowledge and network of sample providers to assemble high-quality samples that meet client needs.
- Outsourcing research can provide an objective, external perspective, minimizing potential internal biases that could influence results.
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Looking for a book that offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results? Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies.
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