🚫 Loss Aversion: Fear of Losing > Love of Winning
People hate losing. In fact, losses hurt about twice as much as gains feel good. It’s why we cling to investments, avoid risks, and play it safe—even when taking a leap could bring huge rewards. Fear's got a strong grip on our wallets! 💸🙅♀️
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How Sneaky Psychology Makes You Spend and How Businesses Cash In
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