"Our brains are wired for stories; they are more memorable than facts and figures."
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Moonwalking with Einstein: The Art and Science of Remembering Everything by Joshua Foer explores the fascinating world of memory and the techniques used by memory champions to perform extraordinary feats of recall
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Companies tell stories because they stir up feelings, and that’s what makes these brands memorable. Similarly, recruiters shouldn’t sell jobs as a dry collection of responsibilities and perks—you should strive to bring the role alive through stories that evoke strong feelings.
Tell stories to candidates because they stick, stir emotions, and drive decisions—that’s why they can be a companies’ most effective recruiting tool.
Research indicates that stories can be far more effective at selling a job than impressive facts and figures. With only 5% of t...
Procrastination is more about our emotions than our tendencies for laziness or just being “bad at deadlines”. At its core, we procrastinate to keep ourselves happy in the moment.
We procrastinate because our brains are wired to care more about our present comfort than our fut...
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