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Data Versus Emotion As Convincing Tools
Companies tell stories because they stir up feelings, and that’s what makes these brands memorable. Similarly, recruiters shouldn’t sell jobs as a dry collection of responsibilities and perks—you should strive to bring the role alive through stories that evoke strong feelings.
Pixar movies never flatly tell you the theme of the story—they make you experience them. Facts, figures, missions and visions by themselves aren’t nearly as memorable, impactful, or personal as a story can be.
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Bring the hiring pitch home with personal stories that show how people authentically live out your company’s mission. Pixar’s films often start from a real, personal story.
Your company’s big-picture mission might be inspiring, but it’s not necessarily personal. You can make it more pers...
Most Pixar movies begin with a compelling premise—a hook—that sets up the whole narrative. Hooks are often phrased as a “what if?” question and they grab our attention because they’re unusual, unexpected, action-filled, or driven by conflict.
Recruiters should equip themsel...
After you’ve hooked your audience/candidate, you need to catch their attention and get the story moving by animating it with change and transformation. In Pixar’s movies, that change isn’t just about reversals of fortune—they’re about personal transformation.
Great stories promise to change...
Tell stories to candidates because they stick, stir emotions, and drive decisions—that’s why they can be a companies’ most effective recruiting tool.
Research indicates that stories can be far more effective at selling a job than impressive facts and figures. With only 5% of t...
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...by attaching emotions to things that happen. That means those who can create and share good stories have a powerful advantage over others.
Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds at all.
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One of the oldest and most straightforward storytelling formulas:
- Setup: Set the scene and introduce the character(s)
- Confrontation or “Rising action” : Present a problem and build up the tension
- Resolution: Resolve the problem
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- Clarifies The Vision and Mission of an Organization. Reinforces the intent of the leadership.
- Helps to Address strong challenges of organizational culture. It can change culture through both reinforcing and embedding mechanisms.
- Drives Organizational Change....
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