Power of Mental Availability
Make your brand easy to recall; mental availability equals market share.
• “Being the brand people think of increases success.”
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How Brands Grow by Byron Sharp reveals the science behind brand growth, debunking myths and giving data-backed strategies that drive long-term brand success.
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Similar ideas to Power of Mental Availability
The Availability Bias
Availability Bias is a mental shortcut that makes us form opinions or base our decisions related to recent information that is easy to recall.
We need to probe deeper and move towards better information gathering.
Construction of mental scenes
You can remember facts and you can make entirely informational forecasts, but most of the time, when you recall something, you are reliving a scene from your memory.
You have a mental map of the space (you are able to hear, smell and taste elements and you are also cap...
Mental Maps
A mental map is a first-person perspective of an area that an individual possesses. This is a type of subconscious map that shows the individual what places look like and how to interact with them.
Every individual has their own mental map, a large and a small one, wh...
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