Talent may be evenly distributed, but opportunity is not. It could take some time and cumulative action to build a more diverse workforce, but sometimes the simplest of measures can add up to major changes.

At Shopify, for example, the company rethought the requirements on their job descriptions. On each job post, it encourages job seekers to apply even if they don’t necessarily meet all the requirements that are listed.

One of the most helpful things you can do for your employer brand at the moment is to help employees and those interested in joining your company see beyond just your value proposition, to your actual values.

In the future, this will become even more important as companies continu...