Using your brand to tell authentic stories - Deepstash

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Using your brand to tell authentic stories

One of the most helpful things you can do for your employer brand at the moment is to help employees and those interested in joining your company see beyond just your value proposition, to your actual values.

In the future, this will become even more important as companies continu...

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MORE IDEAS FROM THE SAME ARTICLE

Talent may be evenly distributed, but opportunity is not. It could take some time and cumulative action to build a more diverse workforce, but sometimes the simplest of measures can add up to major changes.

At Shopify, for example, the company rethought the requirement...

96% of talent professionals agree that employee experience is very important, to the point of becoming mission-critical.

Whether you’re a leader overseeing a 500-person organization or a manager with a team of two, we all need to find ways to create experiences to connect more deeply a...

In the face of a constant stream of new information change and new customer habits, it’s very difficult to predict what the future will look like.

But it’s possible to find ways to stay alert by listening carefully to your customers and enabling your workforce to move quickly on new strate...

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Employer branding

Your employer brand is your company’s reputation as an employer and reflects the values that make up your culture. Employer brand also describes the added value your company brings to employees, such as great benefits, career development, and work-life balance.

It is what c...

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  • Employee groups are becoming heterogeneous. 
  • Standard blanket homogenous rewards and benefit offerings are no longer ideal for employees.
  • Employees have started to prefer organisations that offer a basket of reward options based on their individual preferences. 
  • This ...

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The model of future work

By 2030, up to 30 to 40 percent of all workers in developed countries may need to move into new occupations or upgrade their skill sets. Skilled workers in short supply will become even scarcer. Any company that doesn't join the early adopters and doesn't address its underlying talent ne...

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