Why Discounts Are More Than Just Deals?
- Driving Urgency and Excitement: Discounts (up to 70% on fashion and 30-40% on appliances) aren’t just random—they trigger an emotional rush, pushing shoppers to act fast.
- Creating Consumer Habits: Over time, these events train shoppers to wait for the next big sale, a behavior known as strategic waiting. While great for customers, this forces retailers to offer deeper discounts, squeezing profit margins.
16
382 reads
CURATED FROM
IDEAS CURATED BY
Have you ever wondered why e-commerce giants like Flipkart, Amazon, and global platforms pull out all the stops for events like Big Billion Days, Great Indian Festival, and Black Friday? It’s not just about discounts—it’s a calculated strategy balancing consumer psychology, competition, and market economics. Let’s break it down.
“
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates