Why Discounts Are More Than Just Deals?
- Driving Urgency and Excitement: Discounts (up to 70% on fashion and 30-40% on appliances) aren’t just random—they trigger an emotional rush, pushing shoppers to act fast.
- Creating Consumer Habits: Over time, these events train shoppers to wait for the next big sale, a behavior known as strategic waiting. While great for customers, this forces retailers to offer deeper discounts, squeezing profit margins.
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Have you ever wondered why e-commerce giants like Flipkart, Amazon, and global platforms pull out all the stops for events like Big Billion Days, Great Indian Festival, and Black Friday? It’s not just about discounts—it’s a calculated strategy balancing consumer psychology, competition, and market economics. Let’s break it down.
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