The Hidden Economics of Mega Sales Events
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Why Discounts Are More Than Just Deals?
- Driving Urgency and Excitement: Discounts (up to 70% on fashion and 30-40% on appliances) aren’t just random—they trigger an emotional rush, pushing shoppers to act fast.
- Creating Consumer Habits: Over time, these events train shoppers to wait for the next big sale, a behavior known as strategic waiting. While great for customers, this forces retailers to offer deeper discounts, squeezing profit margins.
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You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise.
PATRICIA FRIPP
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The War of Discounts: Flipkart vs. Amazon.
- Who Wins? The Consumer. Who Pays? The Retailer: In the battle for market dominance, platforms slash prices. For instance, during one event, Flipkart offered discounts on 54% of its products compared to Amazon’s 26%.
- How Can They Afford It?: Many platforms rely on venture capital funding to absorb short-term losses in exchange for loyal customers. But as funding tightens, the question looms: How long can this last?
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Global Trends Shaping Local Sales.
- Black Friday Meets India: Indian platforms borrow global concepts like Black Friday to clear inventory and attract new customers.
- Tech-Powered Shopping: AI tools personalize recommendations and make flash sales irresistible.
- Multi-Channel Domination: Online and offline promotions ensure deals are everywhere, maximizing their reach and influence.
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What’s the Catch?
While these sales rake in short-term revenues, they raise concerns about profitability and sustainability. The constant price wars and heavy discounting may not be a long-term win for retailers.
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Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time, or we’ll lose them.
KEVIN STIRTZ
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It’s not about having the right opportunities. It’s about handling the opportunities right.
MARK HUNTER
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IDEAS CURATED BY
CURATOR'S NOTE
Have you ever wondered why e-commerce giants like Flipkart, Amazon, and global platforms pull out all the stops for events like Big Billion Days, Great Indian Festival, and Black Friday? It’s not just about discounts—it’s a calculated strategy balancing consumer psychology, competition, and market economics. Let’s break it down.
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