The War of Discounts: Flipkart vs. Amazon.
- Who Wins? The Consumer. Who Pays? The Retailer: In the battle for market dominance, platforms slash prices. For instance, during one event, Flipkart offered discounts on 54% of its products compared to Amazon’s 26%.
- How Can They Afford It?: Many platforms rely on venture capital funding to absorb short-term losses in exchange for loyal customers. But as funding tightens, the question looms: How long can this last?
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Have you ever wondered why e-commerce giants like Flipkart, Amazon, and global platforms pull out all the stops for events like Big Billion Days, Great Indian Festival, and Black Friday? It’s not just about discounts—it’s a calculated strategy balancing consumer psychology, competition, and market economics. Let’s break it down.
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