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Reason and emotions in decision making
Decision making is a complex process, that engages both reasoning and emotions. Even the most emotional person uses rational thought when deciding, and even the most rational person is affected by emotions when making decisions.
Still, we often tend to highlight the negative role of emotions in decision making.
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Being entirely rational
It may seem like life would be easier this way, but evolution has supported the development of feeling and thinking exactly because we need them both.
Feelings handle our desires and needs now (immediate decisions when danger is imminent), while rationality is preservi...
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Feelings and reason are better friends than we believe
They feed and reinforce one another. The best rational decisions take feelings into account.
If you want to go on a diet for example, the best option is not always picking the one with the smallest calorie intake, but the one that you like the most and can stick with.
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Emotions and decision-making
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When to rely on your gut and when to use rational thought
- We rely on intuition when we make decisions without active reasoning. 90% of critical decisions are made using our intuition.
- When we rely on logic, objectivity, and analysis, we depend on rational decision making.
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Why people struggle with decision making
- The main reason why decision-making is hard is that every decision makes us go through a process that is most times difficult and complex, and having difficulties with any part of it can hinder the whole process.
- The emotional difficulty that we face when w...
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