Market Research

• Qualitative research is often defined as what it's not, it's not numbers. But more importantly, qualitative research differs from quantitative research in terms of the questions we ask.
• Instead of who, what, when, where, and how much, qualitative research is often about the

Qualitative and quantitative methods can be complementary (also known as mixed-method). Sometimes we use them together, especially in public health.

We want to use tools that are well-suited to the research questions, and build on the strengths of each met...

When all the 'ology' is of the same nature, they lead to a certain research methodology. For example, positivism or interpretivism.

• First ontology.
• Second, ontology will decide the epistemology.
• Third, epistemology will...