The Rise of Influencer Marketing

• Create a specific hashtag to track what your influencers are doing.
• If you're aiming for more sales, affiliate codes or tracking links can help establish how much is generated from influencers.

Success may vary between brands, so don't give up if your first one does not m...

Researcher Robin Dunbar says, on average, we can only maintain a trusted social group of one hundred and fifty people. We can change which people, brands, and ideas we trust, but the number stays the same.

We are exposed to an increasing number of brands each year, but wit...

The travel industry stalled in 2020 & 2021, but that doesn’t mean that it’s gone. With so many stuck inside their homes to get out, the future of travel looks bright. But the niche audiences within the industry are changing, and there’s a gap to fill those needs.

Even the way consumers appr...